Ford Motor Company and Ambition

Dusty Bowles Mrs. Farmer English 102 10 September 2010 Ambitions As I started out to write a paper based on ambition I had to question myself what ambition really was. What makes people get that extra push to be ambitious, and what are the advantages and disadvantages of being an ambitious person? At first, I must admit it was very difficult to comprehend. In the American Heritage dictionary it states that ambition comes from the Middle English word â€Å"ambicioun,† meaning â€Å"excessive desire for honor, power, or wealth. † After reading this meaning I understood what was stated, but it still did not make a clear meaning to me what ambition was.I have found that after reading a quote by Henry Ford my understanding started to all come together. Henry Ford once quoted, â€Å"Whether you think you can or can’t, you’re right. † This quote in itself explains to me that it is a self motivated decision made by one individual. It is ambition that makes us think we can be successful, and lack of ambition that makes us think that we cannot. Many people have different ambitions in life so the word ambition would have different meanings depending on which you ask and how one defines it.An ambition is an eager, and sometimes an inordinate desire for honor, superiority, leading power, or the attainment to seek a goal that is immensely desired. Ambition is something that anyone, no matter his or her age or cultural background has instinctively. Ambition can push towards a driven force for success or in altering views a road to failure. Without an ambition we, human beings, have no purpose to be self driven individuals. Ambition in other words is that motive force needed to propel all to work towards our cherished goals in which we set.Ambition is the explosive inner force that has led many people from all walks of life to make a new path, set a new vision. Ambitious people are those with the hopes of one day conquering their ambition. Am bitious people are confident and because of this, they feel there is nothing that they cannot accomplish. There are many people from many different parts of life that have had ambitions and accomplished them. For example, Donald Trump is someone I admire and is a very ambitious person in my book. Trump is listed as number 33 on the Forbes Top 100 list. Trump did not start out as successful as he is today.Back in Trump’s prime he set ambitions to achieve for what today we call his success. Trump started out going to school and got a degree in â€Å"Bachelor of Science in Economics with concentration in Finance. † School was just the start of Trumps ambitions to learn more, today he is a very successful business executive and entrepreneur. Donald Trump is someone that I respect and gives me that extra push when reading his autobiography. Being able to know that ambitions all start out as a dream until someone makes them a reality makes the possibilities endless. Ambition s can be as easy as a thought away from what the actual turnout can be.To me ambition is a burning desire to achieve ones goals or succeed. Ambition in my theory is related to dedication, motivation, and time. At my age, twenty years young I have many ambitions to achieve in a set period of time. For starters my education, I would like to complete my Bachelors in Marketing with a minor in Finance within the next four years. Time motivates me to achieve my ambitions because I strive to be well accomplished by the age of twenty-five. Ambitions are a big part of my young adult life because I would like to accomplish a lot of things before I get older.Without ambition I cannot achieve a greater milestone in my walk. Everyone has a chance to tell you their own personal story based on their walk. Without ambitions one cannot achieve a greater tomorrow. Understanding the limitations and compromises that come with obtaining any ambition is overwhelming. Putting forth and obtaining an ambiti on is self constructed. With hard work, experience, and overall self control, ambitions are not too far out of reach for any person to grasp. Any one person can achieve their ambitions if they set their mind to it and that gives me the reassurance that I can make it.Depending on whom you ask lets us knows the trials and tribulations one goes through while accomplishing their ambitions. After reading Donald Trumps story and the simple quote by Henry Ford that turned the light bulb in my head on, my understating of ambitions became clear. Ambitions can all be the same or they can all be different. Everyone has their own ambition and how to accomplish them. If one has ambition, one can achieve any goal.Works Cited â€Å"Ambition | Define Ambition at Dictionary. com. †Ã‚  Dictionary. com | Find the Meanings and Definitions of Words at Dictionary. om. Web. 10 Sept. 2010. . â€Å"Donald Trump: Biography from Answers. com. †Ã‚  Answers. com: Wiki Q&A Combined with Free Online Dictionary, Thesaurus, and Encyclopedias. Web. 10 Sept. 2010. . â€Å"#33 Donald Trump – Forbes. com. †Ã‚  Forbes. com – Business News, Financial News, Stock Market Analysis, Technology & Global Headline News. Web. 10 Sept. 2010. . Google, By. â€Å"†Whether You Think You Can or Can't, You're Right†Ã¢â‚¬â€œHenry Ford |Strategic Business Lawyer. †Ã‚  Small Business Advice from the Champions of Small Business. 23 Jan. 2006. Web. 10 Sept. 2010. .

Political and Economic System

World Geography and Culture Spain Analysis of the Political and Economic Systems Table of Contents I. Introduction (abstract) II. Political System a. Type of Political System b. Structure of the Government c. Identify a current law/policy law d. Impact on society III. Economic System a. Type of economic system b. Identify a current economic issue c. Government role in address the issue d. Impact on society IV. Compare Contract a. Economic issue country of origin V. Conclusion Abstract In this essay, I had to assume the role of a politician and an economist.The country of Spain has many different political issues that can impact the society based on the structure of the government. The economic issues can impact the society based on how the government decides to deal with it. I also had to compare and contrast the current economic and political issue in my country of origin which is Puerto Rico to Spain’s economic and political issue. Introduction Spain also known as the kingdo m of Spain is a beautiful country with a very appealing geography, history, culture, economy, missionary effort, and state capitol.Spain’s political system is parliamentary monarchy. Spain has many different political and economic issues that can impact the society. Most of these issues can be deal by the government. Sometimes other countries can be compare and contract its political and economic issues to other countries. Political System Spain’s government is parliamentary monarchy. The most important task of the constitution was to devolve power to the regions, which were given their own governments, regional assemblies and supreme legal authorities.The central government retains exclusive responsibility for foreign affairs, external trade, defense, justice, law (criminal, commercial and labour), merchant shipping and civil aviation. Spain has been a member of the United Nations (UN) since 1955, the North Atlantic Treaty Organization (NATO) since 1982 and the Europe an Union (EU) since 1986, and is also a permanent observer member of the Organization of American States (OAS). Spain has three branches of government which includes the executive branch, the legislative branch and the judicial branch.The Senate has 259 members, directly elected by a first-past-the-post system. Each province provides four members plus additional members in the Balearic and Canary islands, where extra members represent the various islands, making a total of 208 members. The 17 autonomous regions also elect one senator each and an additional member for every million inhabitants, totaling a further 51 members. The Senate has the power to amend or veto legislation initiated by Congress.Under Spanish law, the official result of a general election is made public five days after the vote, in order to allow sufficient time for recounts and disputed results. After the members have been sworn in, the King of Spain meets with the party leaders and asks one of them to form a go vernment, which must then be ratified by parliament. The leader of the party of government becomes the president of Spain and has his official residence in the Moncloa Palace in Madrid. The role of citizens in Spain is that they have to be born of a Spanish mother or father.A person born in Spain of foreign parents if neither of them has Spanish nationality or if neither of the parents' legislations confer a nationality to their children. Spain has many political issues. One political issue is during the last few years has been corruption among public officials, including illegal financing of political parties, tax avoidance, fraud, bribery, trying to keep a place or someone in the residential institution, nepotism, misappropriation of public funds, illegal patronage, influence-peddling and kickbacks.Spain has been described (in the Spanish press) as the most corrupt society among the original 15 members of the EU and corruption permeates political and public life at every level. Th is problem is affecting the Marbella council on a massive scale, involving tens of millions of euros pocketed by council officials. Economic System Spain’s economy is a well-based way to equally spread money to all of the people. Some of Spain’s natural resources include coal, lignite, iron ore, uranium, mercury, pyrites, fluorspar, gypsum, zinc, lead, tungsten, copper, kaolin; hydroelectric power.Spain’s currency is the European Union euro. Spain’s imports include machinery and equipment, fuels, chemicals, semi-finished goods, foodstuffs, consumer goods, measuring and medical control instruments. In 2011, the amount of money that Spain received for imports was $364. 9 billion. Some of Spain’s exports include machinery, motor vehicles; foodstuffs, pharmaceuticals, medicines, other consumer goods. In 2011, the amount of money that Spain received for exports was $309. 6 billion. The gross domestic per capita is thirty three thousand six hundred euros a year.In labor force 2. 4 percent goes to agriculture, 24 percent to industry, and 71. 1 percent to services. Spain came out in the number one position because it is a sunny country, because its citizens enjoy shorter working hours and more days holiday, because energy and lifestyle costs are lower, because the government invests into education and healthcare, because the average age at which people die is higher than in most of Europe and because overall, living in Spain ensures you have a better quality of life. Spain has many economic issues.One economic issue is that the Spanish banks' high exposure to the collapsed domestic construction and real estate market also poses a continued risk for the sector. The government oversaw a restructuring of the savings bank sector in 2010, and provided some $15 billion in capital to various institutions. Investors remain concerned that Madrid may need to bail out more troubled banks. The Bank of Spain, however, is seeking to boost confiden ce in the financial sector by pressuring banks to come clean about their losses and consolidate into stronger groups.Puerto Rico doesn’t have political and economic issues similar to Spain. One reason Puerto Rico political issue is not similar to Spain because Puerto Ricans do not have representation in the U. S. Senate and no voting representation in Congress. Instead, the 4 million U. S. Citizens of Puerto Rico only have one â€Å"Resident Commissioner† who cannot even vote on the House floor. Therefore, Puerto Ricans have no say in the making of the laws and statutes that apply to them. Even though the U. S. Supreme Court has absolute jurisdiction over Puerto Rico, Puerto Ricans do not have representation in the U.S. Senate to cast an up or down vote on Supreme Court nominees. In the end, Puerto Rico is governed by a Congress in which they are not allowed to participate in, an Executive whom they did not elect, and a Judiciary whose justices they did not confirm. Th e 4 million U. S. Citizens of Puerto Rico are not allowed to fully participate in the democratic process of their nation. One reason Puerto Rico economic issue is not similar to Spain because recently in Puerto Rico the economy has suffered budget cuts from U.S. The Puerto Rican economy has depended heavily on the tax incentives given to U. S. mainland companies and on federal transfers. Conclusion There were many different things that I learned about Spain’s Political and Economic Systems. One thing that I found interesting was that Spain has the ninth largest economy in the world. Another thing that I found interesting was that Spain was originally a constitutional monarchy but over time became a parliamentary monarchy.

Counsumer Behavior Essay

Absolute threshold Differential threshold †¢How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation? †¢Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer. For each of these products—chocolate bars and bottles of expensive perfume—describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. 2. Key Concepts Contrast Figure and ground †¢How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad? What are the ethical considerations in employing such strategies? †¢What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages? †¢Find three examples of print advertisements that use some of the stimulus factors discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key Concepts Selective perception Perceptual mapping †¢Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. †¢Select a company that produces several versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. †¢Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.

Creation of man- from a biblical standpoint Essay

Creation of man- from a biblical standpoint - Essay Example Mutations were also claimed to produce a considerable impact upon the evolutionary processes, as they created certain differences within a species, thus producing possibilities for evolutionary transformations. Natural selection is a constant process that exists within any species and results in preserving and storing changes that prove to be useful for this very species in the given conditions. Bad changes are thereby annihilated. In the animal world, one can observe the following tendency: the animals having useful characteristics usually survive, whereas the animals possessing non-useful features tend to die out. Natural selection highlights those features which determine any individual’s ability to survive in certain conditions, to obtain food successfully and avoid potential danger. Natural selection plays â€Å"creative† role in the nature, as it is considered the main driving force of evolution. It is generally thought by evolutionists that of all undirected changes some changes may be selected which can result in formation of new species that are fitter for the given conditions. However, since Charles Darwin’s theory of evolution was created and published, more theories began to evolve which dealt with the question of whether the model of evolution proposed by Darwin was the only possible one. K. E. von Baer was Darwin’s contemporary, and, perhaps, the first opponent. (Kull, K., 1998) Moreover, there are also the creationists who deny the very essence of evolution as they are guided by their beliefs in the Holy Bible. For example, one of creationists A. Custance in his book Evolution or creation? states that: †¦ cooperation and even self-sacrifice are found to be by no means uncommon among animals in the wild, both between members of a single species and between members of different species. Animals are seen to feed the wounded, guide the blind, help the disabled, and

Questions answers Essay Example | Topics and Well Written Essays - 250 words

Questions answers - Essay Example However, Saint Exupery’s ideals are not easy to translate into architecture because buildings are built only once and cannot be corrected much after building, unlike airplanes that have prototypes. Saint Exupery contends that achievement of perfection comes when there is naught left to take away, not add. The principles he refers to are execution and concept. This involves first attaining the right idea then getting this idea right. This aids the architect in achieving a desirable and brilliant result. History is related to the design process because since, even in the past, man has been involved in creating objects and buildings that attempt to achieve perfection and simplicity. Objects that follow these principles include airplanes fuselages that attempt to fuse as one ships’ keels, and pieces of furniture. Saint Exupery’s view of the process involves experimentation carried out by generations of craftsmen to attain an element of purity and perfection. He contends that perfection is attained when nothing can be taken away from the structure, rather than when there is, nothing left to add. Perfection is a deductive process, according to saint Exupery. Paul Valery in Eupalinos is true. He claims that, in the city, there are buildings that mute, some that speak, and some that speak. He goes on to claim that this is so because of the builder’s talent. Example of a structure that is mute is the Great Wall of China, which was built in portions by peasants. Buildings that sing include Saint Peter’s basilica, whose dome was created by the most talented Michelangelo. All the philosophers concur on architecture’s pursuit of perfection. However, while the architects are in agreement on the importance of the philosopher’s thoughts on modeling and drafting, the architects believe that the most crucial stage is planning, rather than the

Marketing New Product Development Case Study Example | Topics and Well Written Essays - 500 words

Marketing New Product Development - Case Study Example The market target may be too small to reflect adequate profits. For the significant success of a product, the market should be large enough to make huge sales. Another major reason for product failure is quality. A product that does not meet customer satisfaction is prone to failure. Every good released into the market must be effective enough to meet the customers’ needs. In addition, the product may not offer any significant improvement in the product already available in the market. Most customers would go for a new product if it offers better features or solves the problems witnessed in the current ones in the market. Some products may meet customer needs but have little access to the market. A good example is the case of small companies that may have a difficult time penetrating a market that is dominated by big competitive companies. This can be seen with the failure of Microsoft Zune. Such issues arise from lack of proper competitive analysis. Small companies face difficulty in budgeting and meeting the demands of the marketing plan. It is especially because of over optimization about the marketing plan at hand. Poor budgeting may lead the company to have a problem of pricing too. Since the budgeting consumed a lot of funds, the firm may try to recover it by offering unreasonable pricing for the commodity. In addition, the firms may run out of money before testing the product completely. The firms decide to test the products on the customers directly and end up flopping. Marketers have learned that there is no available remedy that can act as a quick fix for all market flops. However, there are steps that firms can take to increase their odds of new product success. Companies should have a clear understanding of the market, competitors, and consumers of the products.  

Conducting the Written Evidence - Based Proposal (Final) Research Paper

Conducting the Written Evidence - Based Proposal (Final) - Research Paper Example This paper explores the challenges associated with psychiatric mental health nursing and the burnout associated with this filed of work. Introduction As a mental health psychiatric nurse, I realized that one key issues in my area is rapid nurse burnout. Mental health nurses suffer from burnout much sooner than those in other nursing fields of care (Breen, 2013). Burnout is associated with the increasing shortage of nurses, trends leaning towards more community care, and the elimination of numerous mental health care hospitals and facilities. The above problems have created a stressful work environment causing nurses to be forced to attempt to provide high quality care to the ever increasing number of patient load while at the same time recording a decrease in resources (Hanrahan,2010). Mental heal nurses have additional stressors, some of which include the large emotional demand of taking care of patients with complex and challenging violent related issues. Overcrowding of acute care settings along with the nurse to patient ratios add to the stress that nurses have to content with. This makes the working environment unsafe for the operation of nurses. Undesputedly, an enabling work environment is in itself motivational to new qualified nurses. It helps avoid emotional exhaustion, which is largely seen as detrimental in mental health as it affects the outcome of patient care and to a larger extend result in depersonalization of the nurse (Breen, 2013). Studies show that burnout in the psychiatric nursing field may be associated with non-supportive management, and there is need for to have formal orientation programs to acute care mental health nursing settings for the staff. This would help provide continuing education for nursing and ancillary staff, which would ultimately help deal with issues such as overload of paperwork, staff to patient ratio, work related injuries, volatile and unpredictable working environment. By extension, working with verbally abusive /aggressive patients contribute to the burnout of psychiatric mental health nurses earlier than that of the counterparts who work as medical surgical nurses (Breen, 2013). Hospitals must make working environments more conducive to their nurse, as well the patients. This will help preserve staff and in the long run decrease/ prevent nursing burnout. Recent studies have shown that hospitals need to create an environment that values the knowledge and professionalism by their nurses, and should work towards maintaining appropriate nurse to patient ratios for purposes of facilitating patient growth and wellness. These studies also suggest that hospitals should facilitate nurse to physician relationships, if they have to maintain continuity of care throughout the interdisciplinary team. According to these studies, this woud help hospitals to maintain safety on acute care inpatient settings, as well as outpatient settings by providing adequate security for staff (Hanrahan, 2010). Problem S tatement- Module 1 The two terms stress and burnout are often intertwined. As such, stress is the precursor to burnout. Stress is a feature that cannot be avoided in life; it can be viewed as positive or negative reinforcer (Elder, 2012). Burnout, on the other hand, has no positive aspects for the individual who is experiencing it. The term burnout is used to explain emotional exhaustion, depersonalization and reduction in personal accomplishments. This group of problems is commonly referred to

Why Teenagers Should not be Able to Drive at 16 Research Paper

Why Teenagers Should not be Able to Drive at 16 - Research Paper Example According to Zasa and Thompson (8), most global transportation needs are provided by motor vehicles. Motor vehicles have broken the geographical barrier that hindered movement of people and cargo across vast distances. Although vehicles are predominantly applied for enhancing mobility of goods and people, they are also used for recreation and entertainment. Many motor vehicle industries are producing technologically enhanced vehicles in large volumes. This has dramatically reduced the cost of acquiring motor vehicles and they are no longer a preserve for the wealthy individuals. In this respect, motor vehicles are increasingly accessible to the people of different ages including teenagers. In United States for instance, 16-year-old teens are legally allowed to drive motor vehicles. However, road safety experts have in the recent past lobbied against this decree because of the high rates of accidents that these young drivers cause in roads across the country. This paper discusses the reasons why teenagers are not able to drive at 16 years. According to Peden, et al (17), teenage drivers are at the greatest risk of traffic crashes especially in developed countries. CDC (200) noted that road accidents is the leading cause death among teenagers in the United States. Both male and female teenage drivers from 16 to 19 years have the highest road accidents and violation of traffic rules in the country than any other group. In 2008 for instance, NHTSA (51) reported that 600,000 teenagers were injured in road accidents and 4000 of them died. In view of these alarming statistics, experts in road safety have elucidated various factors as the cause of accidents among this group. These include poor hazard detection, low perception of risks, uncalculated risk taking on the roads, failure to wear safety belts and lack of skill while driving. In addition, use of alcohol, hard drugs, driving at night and the carrying passengers while driving are other important factors that con tribute to high rate of accidents among teenage drivers in the 16-19 age groups (NHTSA, 38). In this respect, the major underlying factors of this behavior on the roads are lack of experience and distraction of the teenagers while driving. Teenagers should not be allowed to drive at sixteen years until they attain a sensible age where there are reasonably mature and experienced to drive. At sixteen years, many teenagers are still under the care of parents or guardians and they do not have many responsibilities that warrant use of motor vehicles in their daily activities. One of the main factors that attribute to high use of cars especially in developed countries is the convenience that they provide when attending to various duties such as work and other commitments. In this case, most adults who comprise the largest proportion of working class people own cars to enhance speedy execution of their activities. Due to the crucial role that vehicles play to such individuals, it is appare nt that they are more cautious and watchful than sixteen year olds who use vehicles for other reasons but not to attend work. Adults are thus more careful because they are also legally responsible for any offense that they cause on the roads by the careless driving. This is in contrast to sixteen year old who do not have much to lose when they violate traffic offense (DMV). Lack of foresight that dangerous driving could cost their lives and inflict permanent disabilities is some of the main shortcomings of sixteen-year-old drivers’ judgment (Abdel 63). Most teenage motorists drive for various reasons such as experiencing the thrill of driving at very high speeds. This makes them prone to accidents

The Great Divide Essay Example | Topics and Well Written Essays - 500 words

The Great Divide - Essay Example The American population consists of citizens who follow a plethora of religions and sub-faiths and the Constitution only ascertains the fact that none can be supported or discriminated against. This is precisely the reason why the constitution has laid down the law that neither the Government nor the State "can pass laws which aid one religion, aid all religions, or prefer one religion over another. No tax, in any amount, large or small, can be levied to support any religious activities or institutions, whatever they may be called, or whatever form they may adopt to teach or practice religion." This essay is an attempt to adopt a supportive stance towards this statement made by the American Federal Court. The essay argues that the State, in a pluralist society must adopt a secular stance and must certainly take care to omit the passing of any such laws or practices that would create a divide within the society, in perception and in the unity that is often the strength of the pluralist society. The key point in this informative essay stems from the fact that the school prayer was a religious motivation, that violated the provisions of the American Constitution.  It is due  to this,   that  the author finds  it his right  to perhaps,   protest  against the new  system introduced,  in his  own way.   He feels the need  to stand up against  the practice,   as  he has his  own reasons,  which are the concerns of  lawmakers as well.   The second article from â€Å"My   60-second   protest  from the Hallway†Ã‚  is a great example  of how a   minute’s prayer  before starting the  day in a school in  Virginia can raise  numerous questions in  the minds of students.

The Chosen - Historic Events Essay Example for Free

The Chosen Historic Events Essay Chaim Potok uses historic events to help shape the plot of The Chosen and create conflicts and challenges for the characters to overcome. Specifically, the Holocaust and the Zionist movement create a feeling of aversion between the Malters and the Saunders by setting the Malters reform Jewish, Zionist beliefs against those of the Hasidic, anti-Zionist Saunders. In the end of The Chosen, after the strength of Reuven and Dannys friendship has been thoroughly tested, their bond emerges just as healthy as it was prior to their estrangement. The characters reactions to these events shape the entire second half of The Chosen. When the news of the intense Nazi persecution of the Jews reaches New York, the Malters and the Saunders are intensely disturbed. While David Malter is reading an account of the terror of the Holocaust, Reuven sees him break down and weep like a child(180). Reb Saunders shows his grief when he sighs, How the world makes us suffer(181). Danny and Reuven are also tense and distraught(181) after an original feeling of shock. Although both families initial reactions are identical, their solutions to the persecution of the Hebrews are radically different. Differences in ideology between the two families of The Chosen cause conflict between the two patriarchs and their sons. The Hasidic viewpoint, which is shared by Danny and Reb Saunders, is that everything that happens on Earth is the result of Gods will. Therefore, the Holocaust is what God wanted. Reb Saunders believes that there is nothing they can do but accept the will of God(181) and that no human intervention is necessary or even tolerable. Conversely, David and Reuven Malter believe that the Jewish people cannot wait for God(182), and that they must replace the treasures [the Jewish people] have lost(182). David Malter is not as sure that the future rests solely in Gods hands as Reb Saunders is and says, If we do not rebuild Jewry in America, we will die as a people(182). The Malters share a more widely accepted view that they live in a world that can be changed for better or for worse by peoples thoughts and actions. Therefore, the Malters believe that people must either speak and act against injustices or expect the worst for the world and its populace. The ideas of David, Reuven and other reform Jews sparked new interest in the notion of a Hebrew state in Palestine. Zionism was an idea with a long history, but it starts to involve the characters of The Chosen and picks up intensity after the Holocaust. Zionists, such as the Malters, believe that a Hebrew state in their ancient promised land, now Palestine, should be reestablished as a haven for the worlds Jews to live without persecution. Reb Saunders and other anti-Zionists believe that reestablishing Israel before the Messiah is sent from God would be against His will. Reuvens father becomes very active in the Zionist movement and works endlessly to help the Zionist cause. David Malter becomes physically sick from working so hard and has his third cold in five months(201). After David gives a speech at the Madison Square Garden in favor of Zionism, Reb puts a ban on any interaction between the Saunders and Malters. Reuven and Dannys friendship is seriously jeopardized when Reb Saunders orders Danny not to see [Reuven], talk to [him], listen to [him], or be found within four feet of [him](217). Reuven understandably feels a violent rage at Reb Saunders blindness (218) and that his blindness on the issue of Zionism had finally shattered [Reuven and Dannys] friendship(218). Mr. Malter, who is more understanding of others views, tries to vindicate Reb Saunders on a small level by telling Reuven, The fanaticism of men like Reb Saunders kept us alive for two thousand years of exile(219). Reb Saunderss fanaticism is demonstrated when even after the United Nations decides to make Israel a state, his anti-Zionist league denounced the United Nations vote, ordered Jews to ignore it, called the state a desecration of the name of God, and announced that the league planned to fight its recognition by the government of the United States (227). Meanwhile, Danny and Reuven are still not allowed to speak to each other. When Reuven sees Danny in the hallway, Dannys eyes spoke the words that his lips couldnt(228). After an ex-student of a local yeshiva is killed in the bloodshed taking place in Israel, Reb Saunders and his anti-Zionist followers stop their protest. Later, at Dannys sisters wedding, Reb Saunders finally breaks down the barrier between the Saunders and the Malters he had so vigorously constructed by inviting Reuven over for Shabbat. Eventually, Reuven and Dannys friendship becomes just as strong as before their separation, exhibiting that their bond could outlast the reign of a harsh dictatorial father like Reb Saunders. Danny Saunders is visibly delighted by the reintroduction of Reuven and his friendship when he smiled hesitantly, his blue eyes bright and shining (244). Danny and Reuvens triumph over Reb Saunderss severe exile of the Malters can be interpreted as a metaphor for freedom prevailing. The growth of characters and the events in the second half of The Chosen are determined by their reactions to the Holocaust and to the Zionist movement. After having been separated because of differences in opinion, Reuven and Danny realize that their friendship is stronger than any political or religious differences they may have. David Malter and Reb Saunders, although very different, end up accomplishing the same task in raising fine young men who grow to cherish their own independent system of beliefs.

Red Fox: Characteristics, Environment and Habits

Red Fox: Characteristics, Environment and Habits The red fox is portrayed as a sly, cunning creature and has been symbolised in folklore across the world for centuries. They remain an important factor in English culture primarily due to humans hunting foxes with gun dogs. In other countries such as North America they majorly contributed to the fur trade (Sillero-Zubiri, Hoffmann and Macdonald, 2004). The reason foxes are represented as devious and crafty animals down to their appearance and their ability to continue to exist in most environments. Urban and rural environments differ in a number of ways. Urban environments present a number of challenges to animals such as household predators (ref), human interaction (ref) and complicated landscapes (ref). There are also some advantages to living in an urban area, for example the abundance of easily accessible food (ref) and man-made shelters (ref). In recent years notably in England the rate of urban environments encroaching into rural is increasing leading to a significant impact on wildlife. In order to survive in an urban environment animals must make adaptations to their behaviour and in some cases their morphology (ref). Some animals are better at adapting than others; rodents are perhaps one of the better known examples. If animals cannot make these adaptations in areas where their environment is depleting, their species will become under threat from extinction. The red fox is clearly successful in coping with these ever-changing environments and this is attributable to t heir ability to make adaptations. One such adaptation and arguably the most important is behaviour (Natural England, 2007). In order for any predator to be successful and exploit a range of diverse environments it must be able to locate prey on a regular basis. The red foxs diet is enormously varied due to its coverage across so many different habitats. Unsurprisingly while they are classified as carnivores, they appear to be taking on a more omnivores style diet. (Natural England 2007). The red fox has also presented food preferences but is generally inclined to take the most readily available foods. (Scott 1955). Environment is a key aspect in the variation of the red foxs diet. Today the red fox exists in Rural, urban and suburban environments in this country and there is a large variety of food available to them. Red foxes will prey on a range of birds, small mammals, insects and other invertebrates. They will also eat fruit and vegetables which account for about one fourth of the foxes diet, although it cannot sustain the red fox as well as meat would. (Natural England 2007 and Zimen 1980). One of the most suitable habitats for a fox is one that has a high density of small mammals such as rabbits, hares and voles. These animals are easy for the fox to catch and provide enough energy and substance to sustain a red fox (Zimen 1980). An environment that lacks this kind of prey would in theory be an unsuitable place for a fox to survive. However there are countless examples in this country and across the world of foxes that are living in habitats where small mammals are a fairly minute part of their diet and yet they are still thriving. (Zimen 1980). Foxes living in urban environments have a comparatively different diet to those living in rural habitats. These foxes have a few different food sources which are arguably easier to obtain than hunting small mammals. The prime example of this is anthropogenic food which is in abundance in many urban environments due to the population of humans. (Harris and Baker 2001). The red fox can scavenge an array of discarded meat and other food whilst using minimal energy in the process. Other food sources such as carrion, fruits and even pets mean that the red fox can successfully live in this tough concrete jungle without its natural diet. (MacDonald and Sillero-Zubiri 2004). The food that the foxes scavenge also attracts some of their natural prey in rural areas giving them ampl e opportunity to hunt live prey. However it cannot be assumed that urban foxes will eat the same food in all urban environments, their diet is highly variable (Luniak 2004). A scientific study comparing the diet of the red fox in Bristol City Centre and Central London has revealed how a location change can cause dietary variation. Professor Steven Harris of Bristol University discovered that although these two places are alike and provide very similar food, the foxes consume different quantities of these foods. This proves that red foxes are opportunistic and will literally eat whatever they can find in order to stay alive. According to wildlife biologist Marsha Sovada with the U.S. Geological Surveys Northern Prairie Wildlife Research Center in North Dakota, â€Å"Red foxes will eat anything-insects, birds, mammals, sunflower seeds. With such a catholic diet, the animals are virtually guaranteed ample food, opportunistically feeding on whatevers out there.† (Taylor 2001). In conclusion foxes will eat almost any food type and are true opportunistic eaters. This vastly varied diet will have a great impact on their success as a species and enables the red fox to live in almost any environment as a result (Matheson 1997 and Taylor 2001). Other canids such as the Asian Dhole (Asiatic Wild Dog) that failed to make this adaptation in diet amongst other factors are now an endangered species (MacDonald and Sillero-Zubiri 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Dhole The red fox has a behavioural characteristic called caching that assists in the success of the species. The caching of food that the red fox cannot eat straight away is also observed in other predators such as the mountain lion that frequently stores carcases. Mountain Lion The red fox has a much smaller stomach size for its body weight therefore they cannot stock up on enough to wait a long time for the next meal. This is why the red fox caches food in small holes which are usually spaced apart in different places. This particular behavioural adaptation serves a useful purpose in order to survive and it insures for times of prey shortage (Natural England 2007). The red fox also has a greatly developed memory for hoard locations which is useful when these caches can span across many territories (Sillero-Zubiri, Hoffmann and Macdonald 2004). There is however a downside to this instinct they carry. When faced with a large quantity of favoured prey the red fox will often kill more than it could possibly eat before spoiling. A common example of this is the killing of captive birds such as hens. This is commonly referred to as surplus killing and will only happen if there is a great amount of vulnerable prey available (Natural England 2007). This does not increase the relationship with humans resulting in efforts to trap and kill many foxes. â€Å"The fox probably pounces on any available source of a smell or a sound and examines what he has captured later.† (Murie 1936) An example that illustrates the red foxs ability to swap food type is an outbreak of myxomatosis a disease which wiped out a large proportion of the rabbit population in this country in 1953. The rabbit was certainly the red foxes preferred food type at this time as they provided a fair amount of meat for an easier catch. Hunting Developing techniques in order to catch prey is imperative to any predators survival since their prey is commonly mobile. Each predator will have various techniques in capturing and killing its prey (Scott 1955). Red foxes have developed a range of hunting techniques in order to catch a diverse variety of prey (Grambo 1997). The red fox is primarily a crepuscular hunter but on occasion it will also hunt throughout the night (Especially in urban areas due to artificial lighting causing them to extend their hunting time (Fabricius 2010). They hunt around this time due to their prey being mostly active around dawn and dust. However the red fox can hunt during the day especially when food supply is in short supply in winter. They normally hunt in solidarity but it is not unknown for them to pair up in order to take down larger prey, such as calves (Sillero-Zubiri, Hoffmann and Macdonald 2004). The red fox has made many clever hunting adaptations in order to catch its diverse range of prey. For insects, the fox will put little effort into the method of capturing. They will commonly just walk up to insects without any stealthily moves and eat it. This method works well for foxes and as an insect requires little substance, this easy way of killing is suitable (Grambo 1997). For small mammals such as rodents the red fox will take on a far stealthier role. They will usually carefully walk around areas where the desired prey would be present, listening for any signs of movement. The moment the fox hears any scurrying, the red fox will launch itself straight up into the air and then pins down the victim with astonishing precision. The fox will then deliver a series of lethal bites (Harris and Baker 2001).   Ã‚  Ã‚  Ã‚  Ã‚  Red Fox Hunting Rodent Other canids have this technique such as the coyote but generally most canids will shake their prey violently in order to kill (Sillero-Zubiri, Hoffmann and Macdonald 2004). The most challenging prey type the red fox encounters is Rabbits, hares and other swift small mammals. Hares can achieve speeds of up to 45mph when escaping predators and rabbits will run in a zigzag motion whilst reaching speeds of 30 mph (Elert 2001). These small mammals sustain the fox much longer than insects or any other small scavenged items so they are important to the foxs diet (Zimen 1980). The red foxs hunting technique for this prey is similar to most other predators. They will stalk their prey slinking along the ground for as long as they can stay undetected readying themselves for a pursuit. As soon as the fox has been noticed a rapid chase will ensue which either will result in the prey escaping, or the fox delivering a lethal bite to the animals legs. In addition, the red fox can reach speeds of up to 30mph giving it a realistic chance of catching this hasty prey. Furthermore they are able to jump 6ft high which is particularly useful when chasing rabbits and hares. (M atheson 1997 and Zimen 1980). Fox Stalking meal There is one last notable method in capturing prey that is fairly unconventional commonly referred to as ‘Charming. After spotting the desired prey, the red fox will begin playing and display odd behaviour in full view of its prey. This can result in the prey moving closer in order to see what the fox is doing. The fox will then ambush the prey when its in close enough range. They have also been known to play dead which will attract carrion birds. This technique truly illustrates the foxs intelligence and is contrast to their otherwise sly and silent moves (Zimen 1980 and Matheson 1997). Red Fox leaping whilst charming Through having this varied range of hunting techniques, the red fox is able to have a wide-ranging diet. They have a tailored technique in capturing animals for each specific prey and situation. This ultimately helps the red fox become widespread as it can transfer this collection of hunting skills to different prey living in most environments. Conclusion for diet and hunting The process of finding food and hunting prey is imperative to any living creatures survival. The red fox has proved to be a very successful forager as they can seek out food in an array of different environments. The way in which it exploits a wide range of foods enables the fox to do well even in areas which at a glance do not seem to provide it with the means to thrive. Reproduction Reproduction is fundamental for any species to be successful. Red foxes are monoestrous, they ovulate only once a year. Species that are commonly thought of as particularly abundant, such as the rabbit, have many litters per year. From this a person might assume that the red fox would have lower population numbers in comparison to the rabbit as they will only have one litter a year (Natural England 2007). A vixen on average will only have 5-6 kits a year and the infant mortality rate is reality high with only 2-3 kits surviving. However despite this they are still flourishing and this is down to several reasons. â€Å"Because theyre small predators with a fast reproductive rate, red foxes can dominate other species once they become abundant,† says Ron Jurek, a wildlife biologist with the California Department of Fish and Game. The dedication of the mother to the wellbeing of her offspring is the one of the reasons for the red foxs success (Matheson 1997). Prior to the birth of her kits, the mother will prepare a natal den that is situated close to food and water supplies. This ensures the mother has access to food resources to sustain her, without straying too far from the den site. Female foxes will spend a large amount of time searching for a den that is concealed from humans and potential predators of the offspring, such as the badger. When the vixen has given birth to her kits, she will remain with them for the first two weeks in order to keep them warm relying on her mate to bring her any food she needs. This caring behaviour will help all of her kits to reach adulthood increasing the success of the species. An additional benefit is that the mothers milk is very rich providing a good amount of sustenance (Matheson 1997). Nursing kits Another key explanation for their high population is the capability of breeding at a young age. The red fox will on average reach sexual maturity at around 10 months old. In comparison to other canids such as the gray wolf that reaches sexual maturity around 2 or 3 years, this is relatively young. Perhaps if the fox population was more stable like the gray wolf then they would not need to reproduce at such a young age (VanGinkel 2002 and Sillero-Zubiri, Hoffmann and Macdonald 2004). The red fox has another useful behavioural characteristic which is predominantly present in urban environments which can help lower the red foxs infant mortality rate. Normally when vixens kits have maturated they will separate and search for their own territories. However young females can stay with their parents for another year. They purposely stay behind to help raise their younger siblings and provide their mother with food. Although this altruism may not have an enormous impact on the success of the litter, the experience the vixen will gain by helping raise kits can be transferred to her own (Matheson 1997). A prime example where this behaviour is more successful is in wolves. The alpha female is the only allowed having pups and all the other females in the pack will help raise them. Ecological adaptations- 1500 Distribution and abundance The distribution of any predator is vital its success as a species. The vaster the distribution of a species, the more likely it is to succeed. If one environment was completely destroyed resulting in a species dying, as long as that species has colonised elsewhere it will not die out (MacDonald and Sillero-Zubiri 2004). The red fox is the most prevalent of all the predators on earth spanning across nearly the entire Holarctic region. They live in 83 countries in five continents covering 70 million sq-km and are the only canid to do so (Luniak 2004). In fact the only place the red fox does not exist is tropical Islands, Australasian Islands, Madagascar and Malta. They are only present in Australia because man introduced them there. The reason they are absent from these places is although they are fairly strong swimmers, there is a vast amount of water to cross in order to settle there and they have not made it. This is a tremendous achievement for any predator and the only other predator that comes close to this is the grey wolf. They of course no longer exist in this country due to hunting to extinction and major loss of habitat. This furthers the point of the fox is successful as they were faced with remarkably similar circumstances, and continue to exist. The red fox has encountered many extermina tion efforts and ever increasing natural habitat loss and yet still covers most of its original range. The map below illustrates the areas in which the red fox inhabits (Zimen 1980 and Luniak 2004). The current population of the red fox in England today is very difficult to determine. Dr Johnathan Reynolds of the Game and Conservancy Trust states: â€Å"Foxes have been on the increase in urban areas since the 1940s when they first started colonising towns and cities but we have also had a number of setbacks in the population because of the mange and other diseases. At the moment it is difficult to say what the overall picture is.† (Gray 2009) The last official estimate of the red fox in 1995 found there to be 240.000 living across the U.K. This figure is likely to have increased as their behavior is changing allowing them to live closer and closer to humans (Gray 2009 and Luniak 2004). Habitat One of the reasons why the red fox is so successful is ability to live all almost any habitat. They thrive in habitats from extreme examples such as tundra and desert to the more commonly associated woodland, scrub, farmland and urban environments (Luniak 2004). Below illustrates just how different these habitats can be: This capability of living in different habitats is a security against any landscape destruction. If for example the whole of England became a purely urban environment, the likely hood of the red fox surviving is high given their current urbanisation ability (Harris and Baker 2001). Other predators that struggle to cope with loss of habitat and fail to make adaptations are under threat of extinction. An example of this is the case of the critically endangered Darwin fox. The Darwin fox lives just off the west coast of Chile on Chiloà © Island and mainland Chile. It covers the least geographical range of all the canids and is one of the most endangered. The main reason why they are on the brink of extinction is their lack of adaptations made to survive. They live in a unique island temperate forest which does not exist anywhere else. Loss of habitat means loss of prey resulting in them simply dying out as opposed to adapting and finding new sources of food and habitat (Sillero-Zubiri, Hoffmann and Macdonald 2004). Territory and range They have adapated their territoriy range to suit the need of the area. Like most predators, red foxes are territorial and in order for an individual fox to survive it needs to establish its own territory. Each territory provides shelter and adequate food for a species to live on. A predators territory size can differ in every habitat. It tends to be directly correlated to the amount of food available and good quality denning sites (Natural England, 2007). The red fox population extents across various different environments. For this reason there is enormous variation in territory size. In a typical rural environment in England, the foxs territory size is around two to six square kilometres. In contrast an urban foxs territory size is approximately half a square kilometres. The red fox has reduced its territory size significantly in urban environments. There are several reasons for this change such as their territory becoming bound by the road and other large urban obstacles. There are also space limitations due to a lack of green areas compared to their rural cousin. A bonus for a red fox living in an urban environment means they do not have to travel too far to find their next meal. This leads to many urban foxes living a sedentary life thus having a smaller territory (Luniak, 2004). Red foxes have also developed a reasonably relaxed approach to living in close range to another territory in urban environments. The red fox will have two small territories, one that provides shelter which is defended against any intruders. The other is where hunting and foraging will take place and tends to overlap with other foxes territories. This tolerance has a positive impact on the fox population as it allows foxes to live successfully in built up urban landscapes (Natural England, 2007 and Luniak, 2004). A researcher at Bristol University, Ellie Whittaker said ‘The animals move around a lot geographically and in a lot of cities the population of foxes is absolutely exploding (Gray 2009). The red fox has clearly managed to establish a life alongside humans in these difficult urban environments. The red fox will like most predators, mark their territory to preserve borders. Although this seems very defensive behaviour it serves a useful purpose. Red fox scent marking ‘Red foxes communicate with facial expressions, vocalisations and scent marking (Luniak, 2004). This is one of the main ways the red fox communicates and in actual fact helps reduce aggressive clashes between foxes. It is uncommon for foxes to fight resulting in injury when another fox strays into its territory. This means there is a very low mortality rate from foxes killing each other increasing the success of the species (Matheson 1997). Avoidance behaviour and risk taking A red fox mistakenly sneaking into a lion enclosure Every animal has a flight distance and it is a fundamental behavioural trait, especially for animals that are preyed on. Flight distances vary greatly depending on the species and the environment they are living in. However the purpose it serves never changes. The key function of a flight distance is to keep an individual animal alive by running from a potential threat. (Luniak, 2004) A prime example of an animal that lacked any form of flight distance was the Dodo. The Dodo lived contented on the island of Mauritius until humans discovered the island in 1505. Whilst the explorers were there, they discovered this effortless source of food that would literally walk up to them without hesitation. The main reason the Dodo became extinct was their trusting towards every living creature. Up to the point humans invaded their island, they had no predators, therefore had not developed the flight mechanism that would have arguably saved their species (Maas, 2008). 3d model of a Dodo Consequently an animal with a short or nonexistent flight distance has an increased risk of being caught by a predator, resulting in a decline in the species or in the Dodos case, extinction. On the other hand an animal with too long a flight distant is in danger of a failing population due to the disturbance that fleeing frequently can cause. This constant running effects breeding, foraging and other behaviour vital to a species survival (Moller, 2008). The red fox has no real natural predator in this country other than badgers that occasionally kill young kits. The only predatorial threat they face on a daily basis is humans. In order for any species to co- exist amongst humans, they must develop a degree of tameness toward people or they will not survive in an urban environment (Luniak, 2004). The red fox is under threat from humans in both rural and urban environments and has adapted its flight distance to suit environment. From organised hunts to the odd disgruntled farmer the red fox has faced danger from man for centuries in rural landscapes. The red fox has adapted well to the threat if humans in rural environments. Wildlife journalist Keith Broomfield has studied the red fox for years and comments on the rural fox: â€Å"Here is a shy and careful animal, skirting around farmhouses and villages, making only the occasional foray to raid a hen house or sniff around for rats and mice in a farmyard during the dead of night. Disturb a country fox during the course of a walk, and in a blur of russet he will be gone (Broomfield, 2010).† They have still maintained the correct flight distances for living in rural areas as the threat they face are still prevalent. In urban environments By reducing their flight distance in urban environments they have managed to settle and live amongst humans successfully. They may even be becoming too complacent in some areas (Luniak, 2004). Red fox photographed on the London underground. They are not quick enough when it comes to traffic. Wildlife journalist Keith Broomfield wrote â€Å"When I first started to watch Edinburgh foxes in the mid-1970s. They were still quite shy then but now it is not uncommon to watch them nonchalantly trotting along the pavements of Glasgow or Edinburgh, unfazed by meeting a human (Broomfield, 2010).† Morphology The red fox is indisputably the easiest of all fox species to identify due to its unique markings and colour (Luniak, 2004). Its iconic rusty red coat, black legs and ears and white belly and tail tip are suitable for camouflage in a forest at night. They can keep well hidden as they sneak through the trees and vegetation. There are many colour variants which can vary from red to copper enabling them to live in other biomes such as sandy desert and open country. (Matheson, 1997). The red foxes kits will come out of the burrow a sandy brown colour. This camouflage helps protect the young from any predators especially in countries where they are hunted by lynx, wolves and other predators. Red fox cubs blending into their surroundings. The ability to blend in to their surroundings is especially beneficial when capturing prey and enables them to get closer to their victim undetected (Zimen, 1980). Red Fox example in camouflage However a significant proportion of the fox population live in urban environments (Grambo, 1997). This camouflage is not suited for urban landscapes and unlike other species they have not adapted in anyway physically in order to live in urban environments. Fortunately the red fox does not rely on camouflage alone in order to survive (Luniak, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Red Fox in Urban environment The red fox has a surprisingly misleading appearance. Its red fur consists of long hairs which bulk out the form of the red fox. The red fox is approximately half the weight of other canids this size. This is owing to very light bones in comparison to dogs and a stomach only half the size of most canids.

The Doppler Effect And Its Applications

The Doppler Effect And Its Applications Perhaps you have noticed how the sound of a vehicles horn changes as the vehicle moves past you. The frequency of the sound you hear as the vehicle approaches you is higher than the frequency you hear as it moves away from us. This is one example of the Doppler Effect. To see what causes this apparent frequency change, imagine you are in a boat that is lying at anchor on a gentle sea where the waves have a period of T =30s. This means that every 3.0 s a crest hits your boat. These effects occur because the relative speed between your boat and the waves depends on the direction of travel and on the speed of your boat. When you are moving toward the right in Figure 17.9b, this relative speed is higher than that of the wave speed, which leads to the observation of an increased frequency. When you turn around and move to the left, the relative speed is lower, as is the observed frequency of the water waves. Content Doppler Effect (Sound) and its Application Introduction In physics, the Doppler Effect can be defined as, The increase or decrease in the frequency of sound and also to other waves such as the source and observer moving toward or away from each other. Thus the effect causes the change in pitch which is clearly noticed in a passing siren or train horn, as well as in the red shift/blue shift. The Doppler Effect is familiar to us with everyday experiences. It explains us the change in the pitch of a fast moving car horn or any other fast moving sound source as it passes us. If the car is approaching us, the pitch of the cars horn will be greater than if the car were stationary and as the car passes us and begins to move away from us the pitch will be lower than if the car were stationary. In fact, whenever the source and observer of a sound are in relative motion, the observed frequency will be different than that of the emitted one by the source. For example: The Observer feel higher frequency, when the train is coming to the observer. The Observer feel lower frequency, when the train is going far from the observer. History: The Doppler Effect was discovered by a scientist named Christian Doppler, who gifted his idea to us in year1842. He thought, if sound wave coming from the source might have a greater frequency and if the source is moving toward or the observer so there will be lower frequency if the source is moving away from the observer. Though some doubted the existence of this phenomenon, it was experimentally verified in 1845 by C. H. D. Buys Ballot (1817-1890) of Holland. Buys Ballot examined the alteration in pitch as he was passed by a locomotive carrying several trumpeters, all playing a constant note. The Doppler effect is considered most often in relation to sound (acoustic waves) and light (electromagnetic waves) but holds for any wave. When the source and observer of light waves move apart, the observed light will be shifted to lower frequencies, towards the red end of the spectrum, while if the source and observer move toward each other the light will be shifted to higher frequencies, t owards the blue end of the spectrum. The Doppler Effect is the phenomenon to observe at a particular time when the wave is emitted by a source moving w.r.t. the observer .The Doppler Effect can be stated as the effect produced by a moving source of wave when there is an apparent upward shift in the frequency to be observed by the observer and the source which is approaching toward it and the downward shift in the frequency to which it when the observer and the source is contacting. Change in the wavelength due to the motion of the source For the waves which propagate in the medium, such as sound waves, the speed of the observer and the source are in relation with the medium to which the waves are transmitted. The Doppler Effect may result from the change in position of the source, relative motion to the observer. Each of the effect is analyzed singly. For the waves which do not require any medium for propagation, eg. Light and gravity in general relativity, for it the difference in velocity of the observer and that of the source needs to be considered. HOW DOPPLER EFFECT DOES OCCURS: TYPES OF DOPPLER EFFECT: Symmetrical: It implies that Doppler shift is same when the source of light moves towards/away from a stationary observer or the observer moves with the same velocity towards/away from the stationary source. Asymmetrical: It implies that apparent change in the frequency is different when the source of sound moves towards/away from a stationary observer or as that occurs, when the observer moves with the same velocity towards/away from the stationary source. DOPPLER FORMULAE: Now the observer is in motion and also the source is stationary, then the measured frequency is: (1) When the up sign correspond to the arriving observer and the lower sign correspond to a receding observer. Now the source is in motion and the observer is stationary, then the measured frequency is: , (2) Where the up sign correspond to the source arriving and the lower sign correspons to the source receding from the observer. When both the source and observer are in motion, then the measured frequency is: 3) Note that the sign in the numerator and denominator are not depending on each other. By using the general facts for the sign at the numerator, the up sign is to be used if the observer is moving toward the source and the down sign if moving away from the source; in the denominator, the upper sign is used if the source is in motion w.r.t the source towards the observer and the lower sign if moving away. A simple trick to remember the signs is to remind one when or not the observed frequency is becoming to increase or decrease and to use whenever sign is required. For eg, when an observer is moving away from a source, the wave are going to move across it at the slow rate rather than if it was still, which signifies that the observers frequency is decreasing. And also it can be for when the source is in motion w.r.t an observer, it will go to smoosh the wave together as it emit it, which means to say that the increase in the observed frequency. This will be covered by making the denominator in eq (3) smaller, which do requires using it again. Source moving with V source < V sound: In picture shows sound source has radiated sound wave at the const. frequency in the same medium. However, the sound source is turning to the right with a speed Vs = 0.7 V(In mach). The wave fronts are to be produced with the same frequency. Since the source is moving and the center of the new wave front is now slightly shifted to the right. As a result, the wave fronts start bunching on the right side (in front of) and spread further on the left side of source. An observer in the front of the sourceis made to hear it at higher frequency f ÂÂ ´ > f0, and then the observer back to the source will hear a lower frequency f ÂÂ ´ < f0. Source moving with V source = V sound: Here the source is moving with the speed of sound in the medium (Vs = V, Mach 1). The wave fronts in front of the source are all bunched up to the same point. An observer in front of the source will feel nothing until the source arrives to him. The front will be quite intense, due to all the wave fronts add together.The figure at right shows a bullet travelling at Mach 1.01. You can see the shock wave front just ahead of the bullet. Source moving with V source > V sound: The sound source has been broken through the sound speed barrier, and is traveling at the greater speed then the speed of sound. Here the source is moving faster than that of the sound waves it creates are really leading the advancing wave fronts. It is this intense pressure front on the Mach cone that causes the shock wave known as a sonic boom as a supersonic aircraft passes overhead. The shock wave advances at the speed of sound v, since it has been built up from all of the combined wave fronts, the sound heard to the observer will be of the quite intense. Application of Doppler Effect: Sirens: The reason why the siren slides or blow, is because it doesnt hit you. It can be says as, if the siren is approaching to the observer directly, the pitch of the sound would remain constant (we have, vs, r is the radial component) till the source hit the observer, and then jump to the lower pitch. Because of the vehicle passes from the observer, the radial velocity never remains constant, but instead to vary as a function of the angle between observer line of sight and the sirens velocity: Vr = Vscos ÃŽÂ ¸ Where vs is the velocity of the source w.r.t. the medium, and the angle ÃŽÂ ¸ is the angle between the objects forward velocity and the line of sight from the object to the observer. Radar:-In the radars Doppler Effect is widely used in some of the radar, to measure the velocity of the object. A sound with required wavelength, intensity is fired to a moving target as it approaches from the radar source. Each subsequent radar wave has to travel farther to reach the object, before being redetected near the source. As each wave has to move farther, the gap between each wave increases, increasing the wavelength. Calculations from the Doppler Effect accurately determine the observers velocity. Weather Analysis or prediction: -Doppler radar uses the Doppler Effect for electromagnetic waves to predict the weather. In Astronomy:-The Doppler shift for light is used to help astronomers discover new planets and binary stars. Echocardiography: A medical test uses ultrasound and Doppler techniques to visualize the structure of the heart. Radio Direction Finding Systems

Religion :: essays research papers

RESPONSIBILITY: By completing the reading assignments in a timely manner, you can have comments and questions ready for class in order to receive credit for class participation and to review for exams. Come to class prepared to make at least one comment. If occasionally you find the materials hard to understand or slow to read, let me know at the beginning of class so that we can discuss the style and the structure of the works for a clearer grasp of the writers’ ideas. Have questions ready to ask on those days so that we do not become frustrated by my trying to generate discussion about materials that have left you puzzled for whatever reason. All that I require proves a genuine attempt on your part to complete each assignment; such preparation will prevent the course from becoming a total lecture class. An excellent strategy to assist you in class participation and in studying for exams involves your making margin notes in your texts and on the study guides. Mark favorite or important passages; keep a summary of the plot and the characters at the top of each page. Jot down your questions and/or mark puzzling passages. Although Humanities does not require composition as a prerequisite, still as college students, you should have sufficient writing skills to express your ideas clearly and correctly. While I do not deduct for writing skills errors, frequent grammatical, spelling, usage, and/or punctuation errors can hurt your scores by interfering with the meaning of your sentences. I cannot credit you with what you do not say. Use spell check, grammar check, and your own proofreading skills to make sure you submit what you really mean. As a courtesy to any reader, you should always proofread your handwritten and your keyboarded work. INTRODUCTION TO THE HUMANITIES—FALL 2005 LEWIS—3 INCLEMENT WEATHER: Tune in to the area radio and/or television stations for updates about school closings. But, in any case, use your judgment of the roads you must travel. Just call or email me so that I know you are in a safe place. Try www.iowaroadconditions.com for road conditions. CLASSROOM CONDUCT: Each student has the obligation to use class time for learning. If a student’s conduct interferes with the education of others in class, that student could receive a request to leave class, with other consequences as well. LIBRARY ACCESS: Your WITCC library barcode and your current registration slip will allow you access to the Sioux City Public Library, the Morningside College

Remaking Beowulf as a Christian Hero Essay -- Epic of Beowulf Essay

Remaking Beowulf as a Christian Hero The story of Beowulf is full of religious references and symbolism, but is it truly a Christian story? According to the narrative, Beowulf is an instrument of God, an instrument of righteousness called by God to perform His will for the Danes. In stark contrast to his good, is the enemy, Grendel, the incarnation of pure evil. These two characters appear to represent the forces of good versus the forces of evil. It would be easy enough to leave the story that way, but it appears that Beowulf is written intentionally to make the main characters appear more important by adding Biblical references to the narrative. By creating characters of a Biblical stature, the story as a whole has an added importance. The story was to be important enough that those who told it and those that heard it would never forget the tale. This gruesome creature was called Grendel, notorious prowler of the borderland, ranger of the moors, the fen and the fastness; this cursed creature lived in a monster's lair for a time after the Creator had condemned him as one of the seed of Cain - the Everlasting Lord avenged Abel's murder. Cain had no satisfaction from that feud, but the Creator sent him into exile, far from mankind because of his crime. He could no longer approach the throne of grace, that precious place in God's presence, nor did he feel God's love. (102-113) Grendel is likened to Cain in this passage, but he seems to show characteristics of the devil as well. He is called a prowl... ...ciety. The pagan religions were passing away and being replaced by new traditions and a new religion. Maybe this version of Beowulf is like a remake of an old movie done forty years ago. It had been revamped to fit in with the times. If it had, it was a good idea, because this "modernized" version of Beowulf has certainly stood the test of time. Works Cited Blackburn, F.A.. "The Christian Coloring in the Beowulf." In An Anthology of Beowulf Criticism, edited by Lewis E. Nicholson. Notre Dame, IN: University of Notre Dame Press, 1963. Bloom, Harold. "Introduction." In Modern Critical Interpretations: Beowulf, edited by Harold Bloom. New York: Chelsea House Publishers, 1987. Frank, Roberta. "The Beowulf Poet's Sense of History." In Beowulf - Modern Critical Interpretations, edited by Harold Bloom. New York: Chelsea House Publishers, 1987.

Marketing Skoda

I have chosen Soda because I believe they are a very creative and innovative car company, from heir recent adverts of building their cars with cakes and other foods, this shows Soda are very creative, and this made me choose Soda. Before the adverts Soda were relatively unknown to me personally, however after seeing their creative adverts they stand out more as an organization. Explaining Soda Soda started of making bicycles; this is quite strange because it shows the creativity within the organization.They started of making bicycles and now they are making cars. Soda is a Czech company; however they have merged with the German car company Volkswagen. The history of Soda's rise from being a running Joke to becoming the most deservedly respected name In the car world is one of the triumphs of the modern era. Marketing communications At Its best creative marketing can have a huge effect on sales. This Is also backed up by the greatest thinker in the world Albert Einstein. Imagination i s more important than Knowledge' Marketing communications attempts to affect an audience response either rationally or emotionally. Objectives are written as hard or soft, goals such as attitudinal and behavioral, which then translate into awareness, column inches, evoked and inconsideration sets, leads conversations and coupon responses. Jenkins (2006) ‘Advertising relies on visual imagery to connect the perceptual with the conceptual, the signifier and the signified, the product and the product benefits. Schroeder and Borrowers (2005) Talking about sensory The reaction of the viewers Is Important for Soda, The vowels reaction to marketing communications that Is meaningful and allows people to make sense of the presented message, to interpret the creative images. Movement and direction Our primitive instincts make us react very quickly to movement. Advertisements with motion get increased attention and movement may make the advertisement much more dynamic and creates better i mpact. This is important because it helps the target audience to stay focused and pay attention.I believe Soda have done this very creatively. In their advert there is a lot of movement and the advert is like an adventure, it makes the target audience watch in anticipation because they want to know what happens next. As we know people have short attention spans and movement Is an effective tool to help the audience focus. The powerful effect of action Intensive advertising explains why TV and cinema advertising Is so effective. Color and Intensity Advertising with a lot of color draws attention to It.Color makes advertising more intense and can also make people pay attention for a longer time as we enjoy being sauce Dye Intense stimuli. color Is not only a tool to get people's attention; It also sets the mood in advertising. Soda has done this very well as they have a different number of colors in their advertisement. This sets the mood and also grips the audience. The color Soda us e throughout their advertisement is green, green is now as a peaceful and calm color this is very creative because the audience will feel relaxed while watching the advertisement.Size and contrast Size is a good creative tool to use. It can be used with large letters, images and illustrations. If the advertisement is large the empty advertisement will generate curiosity. This is what is regularly called negative space in advertising. Contrast is an effective tactic in advertising. Soda use this very well on billboards, as they have a large car and have their workers around the car, and there is a green background, it s simple yet odd, this is what will get the audience attention.Sound The advertising Soda use is creative advertising on a big scale. It's imaginative, ambitious, painstakingly crafted and thanks in no small part to the soundtrack of Julie Andrews singing my favorite things. The sound that Soda us in their advert is enticing and draws the attention of the audience. It m akes the audience want to know what happens next? It is exciting for the viewers. The beginning of the advert sets the tone for the advert, the start of the advert is important because if it is not the attention of the viewers will be gone.Sound is an integral ingredient in any advert, the reason being is that sound attempts to draw the viewers into the advert to improve their viewing experience. Soda knows advertising plays a huge part in customer's decision making process of which products and services to use, often without them even realizing, in particular television adverts, because of the vast expanse of potential customers they reach. They are a powerful tool in the marketing scheme of companies which can be used to access millions of homes and influencing people.The song Soda use for their advert is catchy and grips the audience, in the background a car is being made with cakes and the song is mellow so they fit in well together. Sound is a very powerful marketing tool. I be lieve the sound in the Soda advert arouses peoples attention, simply because when adverts come on consumers attention is not 100% compared to the consumer watching their program, therefore the sound needs to be used appropriately, I believe Soda use this very well because it is a catchy song and also a song that is not too loud and also the song is very rhythmic.Verbal taste We eat with our eyes before we smell or taste. This is the taste sense. The cake advert Soda has does exactly this, We know people eat with their eyes before they smell or taste, therefore The advert shows employees of Soda making a car out of Cakes, people love to eat cakes, therefore as soon as the viewers see the cakes there senses are triggered and the viewers like cake therefore they will like the car.This is very creative from Soda as viewers will be looking at the advert and thinking what is this? I want this? It will Stick in peoples head, resulting in a better brand awareness or Soda. Humans have 10,000 taste buds therefore the advert is going to appeal to them, as soon as we see cake it triggers our taste buds and we want it. Next time a viewer is looking to buy a car they may think in their heads I want that cake car, and cakes are tasty odometer ten cake car wall De stagnantly Ana enjoys el D .Osaka use ten taste sense very well because as consumers are watching the adverts of the Soda cars it makes them want to actually taste the car as different ingredients are used to create the car creating a sense of hunger within the consumer, and Soda cars could et consumers bipartite, as the eyes are more hungrier than the mouths. Visual is images Human sight has limited range 2/3rd of the sense cells in the body are located in the eye.This shows the importance of sight, the advertisement needs to be enjoyable and eye catching, if the viewers see images they don't like then this could be very harmful for Soda because it will create a negative image for the company. Throughout the advert soda has used a different approach to conventional marketing as it has betrayed the car as a cake . This marketing campaign will show the viewers hat soda has put in a lot of time and effort so everything is made effectively and effectively.Soda has clearly illustrated that every part every nut and bolt is hand crafted so this will appeal to customers as they have seen the car being made with their eyesight. Through the advert and also on the Soda website color has been used effectively as it has bright colors creating a relaxed mood, the color red is not used because this will automatically trigger danger signs into viewers minds. The visual images Soda use are very good on both the television and internet adverts. The website is very colorful and has great visual aids like videos and color.The television advertisement has a number of different colors, this sets the mood of the advert and gets the consumers attention, the consumers will be thinking wait a minute what have we got h ere? I want to watch this and it is also a catchy advert therefore consumers will remember this and it will enable consumers to think about Soda cars next time they are looking to purchase a new car. Tactile touch Soda has made a very effective marketing campaign illustrating the fun factor in soda vehicles.The fun factor is clearly visible which the customer can connect with resulting in customers wanting to have fun which is connected to soda vehicles. Advert makes the viewers want to help touch the car, by helping to build the car because the employs are having so much fun building the car, also when the car is finished the viewers may want to drive a Soda as they know how much fun has gone into creating the car. I believe the Soda advert ticks all the boxes of 7 dimensions used to measure likeability. I believe the advert makes the viewer want to touch the car o see how it feels and to also be apart in creating the car.The advert makes the viewer want to move closer to the adver t rather than move away from it because the adverts creates a sense of happiness. Genetics on Soda Genetics is all about how we communicate feelings, how we shape sounds and products. From the Soda adverts, billboards and website it makes us want to move closer to the company rather than move away, as they are all very appealing and are colorful. The advertisements for Soda are slender than many other car companies because the adverts show innovativeness and creativity.The Marketing for Soda also makes the customers happy, because the adverts and website are very colorful and there is a lot going on like moving objects. The marketing aspect of Soda has a tranquility about it because there advertisements inspire people who have seen them. How It can De enhance The most fundamental tool that facilitates learning is arousal. When people in the target market get aroused they raise their awareness and their ability to react to new stimuli. The brain automatically interprets the arousal a s being something important and important things must be memorized.By using powerful elements in advertising that creates arousal in the target audience the marketer can increase receptivity to the message. I believe Soda have a creative marketing campaign however to hammer their advertising on people they need to keep creating adverts like they have been doing but using them at the right time. By this I mean arousing customers is good however by placing the advertisement in an arousing context, this will help Soda more because by having their adverts on billboards in major football matches will arouse customers more as they are already aroused by the football match. I feelSoda have a great marketing campaign in place however I feel if Soda promised their customers a free cake with every purchase this could be a good marketing strategy because it carry on the add and for most people their senses will show when they see a cake in the bakery or supermarket they associate the cake with Soda. How Soda grab customers attention The most fundamental tools to gain peoples attention and to sustain their interest originate in perceptual psychology. Atkinson and Hillary (1996) Perception ability is a basic human trait that helps us react intuitively to outside stimuli that may be important.The advertising tool Soda use in advertising is appealing to peoples natural instincts and they also try to make their advertisements stand out to get the target audience to pay attention and process the brand image. Creativity compared to rivals If a customers goes on the Soda website they will feel exited and want to explore the website as color is used very efficiently, however if a consumer was to go on the BMW website is is boring and the customer will want to navigate away from the site as it has a lot of information on it and is very dull. The senses will react more on the Soda Bessie than the other car websites.The adverts are far more creative than their rivals also as Mercede s and BMW feel their brand name will sell, Soda has won a number of awards for their cars and this is displayed on their website, this shows Soda is a progressing organization. Reflective account I feel this course has changed my perceptions on marketing. Simply because before this module I would look at marketing of companies and not pay attention, however now I look at them differently. I analyses the marketing strategies in my head and think to myself why have they done this? Why didn't they do this?I was looking at the new polo car advert in the advert their is a man and a women dancing all they do in the advert is dance then a Polo car badge appears, this is very boring and dull, I thought to myself why didn't they use the advert better by having something to do with the car itself as it is a new model car and include different colors in the advert, the actual advert loses my interest within the first three seconds. I now look at creative marketing in a different way, in a funn y kind of way my eyes have opened up now and I am 22 years old. I wish I did this module earlier as I could of used my knowledge I have gained.I believe creativity is very important for marketing, it can be uses In a Deterrent under AT ways, never I nave also learned Tanat It NAS to one used effectively in order to get the best results. I have learnt how we think as individuals, through our sensory triggers, I have also learnt how to put a creative thought into execution through the tutorials. I have learnt how creativity can influence consumer behavior and how creativity can influence our thinking about consumer wants and desires. Creativity is also a key determinant in the development of innovation, in both business and management.

Pepsi’s Needs Assessment Essay

Every organization at some point must design a training and development program to make sure that the managers and employees get the skills that it would take to perform their job. In order to design a training and development program, the organization must conduct a need assessment. â€Å"Need assessment is the process used to determine if training is necessary; it also is the first step in the Instructional System Design model (Raymond A. Noe). In order a training need assessment to be conducted, the training manager need to know the organization goals and objective, must know the jobs and its related tasks that need to be learned, must know the skills and competencies that are needed to perform the job, and also must know who will need to be trained. The need assessment has three levels of analysis such as organization analysis, individual analysis, and task analysis. Through this paper, there will be some discussion on the three levels of analysis and Pepsi’s training nee d assessment. Levels of Analysis  The first level of analysis is organization analysis. â€Å"Organizational analysis looks at the effectiveness of the organization and determines where training is needed and under what conditions it will be conducted (http://www. ispi. org/pdf/suggestedReading/Miller_Osinski. pdf). † Organizational analysis is identified by the environmental impact (OSHA, FMLA, etc. ), changing work force demographics, changing technology and automation, political trends such as sexual harassment and workplace violence, and how effective is the organization in meeting its goals. Information needed to conduct an organizational analysis can be found through; strategic plans, turnover rates, accident reports, customer complaints, mission statements, cost of materials, audits, change in equipment, annual reports, and employees attitudes and satisfaction. The second level of analysis is task analysis. â€Å"Task analysis provides data about a job or a group of jobs and the knowledge, skills, attitudes and abilities needed to achieve optimum performance (http://www. spi. org/pdf/suggestedReading/Miller_Osinski. pdf). † Organization can collect task analysis from job, KSA, performance standards, observe the job, perform the job, and conducting a job inventory questionnaire, and find out all the operating problems if any. Without the task analysis, the organization would not know what areas to train the employees in when it comes to their job performance. The third level of analysis is the individual analysis. Individual analysis analyzes how well the individual employee is doing the job and determines which employees need training and what kind (http://www. ispi. org/pdf/suggestedReading/Miller_Osinski. pdf). † There are many sources an organization can use to conduct an individual analysis. The first sources are performance evaluation, which shows areas of weakness. The second source is employee’s performance, which includes absenteeism, productivity, lateness, product waste, quality in work, and customer complaint. The third source is interviews. HR can simply have a talk with the managers, supervisor, and employees to what it is they need to learn more about. There so many other sources that can be used to conduct an individual analysis. After the individual analysis, the individual that needs training will be able to get the additional help that they needed. Pepsi’s Need Assessment â€Å"Pepsi believes that for their associated to thrive, they must continue to provide a supportive and empowering workplace. Which includes giving associates the opportunity to learn and grow professionally through regular training and proven career development tools, as well as the transfer of best practices, skills, knowledge and technology across the businesses (http://www. pepsico. com/Purpose/Talent-Sustainability/Associate-Learning-and-Development. html). † Pepsi offers their associate’s specific job training that is required in order for them to perform their job. Pepsi also offered associates the opportunity to attend professional conferences to enhance their skills. Pepsi’s year-long proprietary career process includes objective-setting, performance and development reviews, development action plans, midyear reviews and 360-degree evaluations—all supported by training and materials. Executive leadership training focuses on helping high-potential managers learn to be more effective leaders and to gain a broader perspective on our business. All associates are included in some form of the performance management process across PepsiCo (http://www. pepsico. com/Purpose/Talent-Sustainability/Associate-Learning-and-Development. html). Pepsi’s 360-degree feedback is used to focus on building self-awareness by linking to a best-in-class personality assessment inventory. Pepsi also uses survey to help them find ways for improvement. With Pepsi being all over the world, it is important to Pepsi that every employee conduct the survey. Pepsi recognize the concerns of their employees and they look for more and more ways to make sure employees and trained properly and become very successful within their career. Conclusions Implementing the needs assessment is very important for any organization. Needs assessment focus on the urgent training needs within and organization which is based off the information that is provided from the managers, supervisors, and employees. Pepsi being a billion dollar company knows the importance of need assessment. The three levels of analysis must be conducted or weighted out in ordered to have a successful training need assessment. At the end of the need assessment, you must evaluate the training and development program to make sure that all the needs were met.

Report on “Principle-Centered Leadership”

To successfully evaluate a work such as Principle-Centered Leadership, one must first examine the background of the author, in this case, Stephen R. Covey. He is a famous expert on issues of leadership, specialist in family issues, besides he works as an organizational consultant and vice chairman of Franklin Covey Co. From Stephen R. Covey’s pen came of several much-talked-of books, he is also an owner of numerous honors and awards; Time magazine named him among twenty-five most influential Americans. In 1990, following his successful Seven Habits of Highly Effective People (1989), Stephen R. Covey wrote a book entitled Principle-Centered Leadership.This book was an evoked response to new conditions in business pre-caused by applying the natural laws of life to organizations described by the author and challenges leaders face in business by applying these natural laws. Covey underlines that the sustainable success of organization as well as the success of an individual, in pa rticular, must be based on persistent work. Covey provides the interpretation of the natural laws, among which one can find security, guidance, wisdom, and power, and further on he expatiates how concentration on these laws and defined by him seven-habits practice bring about personal and organizational change.Besides, according to Covey, determined commitment is prerequisite to success in business, and latter can be achieved only if one is ready to complete paradigm shift in long-range outlook. The paradigm, which author intends to bring for the reader, is many-sided and is conformable to classic dilemmas of contemporary life. The principle-centered leadership presents a new way of thinking based on timeless principles. These principles of human being presented on various levels including personal, interpersonal, managerial, organizational serve as a core of Convey paradigm. Each level is described by key law: personal – trustworthiness, interpersonal – trust, manager ial – empowerment, organizational – alignment.According to Covey principle-centered leaders are people, regardless the gender, who work on the ground of natural principles, or laws, and make those principles into the center of their lives, into the center of their relationships with others, into the center of their agreements and contracts, into their management processes, and into their mission statements (Covey 1990).In this book Covey attempts to expound habits that basically help people to achieve effectively success both in their professional and personal lives.This book is supposed to serves as a leadership philosophy guide, the guidebook to personal fulfillment and professional success through â€Å"principle-centered leadership† based on principles, showing how goals of excellence and total quality express an innate human need for progress in personal and organizational life. The book is aimed to show that a world of business is still based on the  "power-brokering† and â€Å"strong-armed† approach to leadership and it needs to be changed. This book supplies managers of any level with instruments and vocabulary to acquire proper leadership quality and become mediators of appropriate change.Covey describes traditional business workplaces as small societies where the colleagues that work together share the same political and social needs and interests as all people do in the society in its broad direct meaning. Thus, he suggests exploiting a â€Å"principle-centered leadership† paradigm for businesses that presumably is based on time-proved social values. As for any society the most important things are the maintenance of stability and order just the same for sustained success and more efficacy of any business such important thing is adaptation of the unilateral authority and government of a management hierarchy that views employees as economic units, not social participators.However, in the â€Å"human rela tions paradigm,† this power is, to some extent, more well-disposed, it takes into account and accepts emotional needs, while remains the same strong. â€Å"Human relations paradigm† uses the creativity and talent of employees more extensively, though preserves its utilitarian sense. In any event, employees are usually only a means to reach the target of the company. It often happens that their initiative is not appreciated. In other words, Covey draws the attention to the fact that very often employees are not considered to be political and social peers in most companies.According to Covey companies are facing a need to use all of the talents of their employees in order to achieve active competition of an infinitely more complex and dynamic economic landscape. He implies that a new principle-centered leadership paradigm is required. Moreover this paradigm is centered at the social and political â€Å"principles† of â€Å"fairness, equity, justice, integrity, hon esty, and trust† (Covey, 1990). Admittedly, it is a paradigm that provides full citizenship within a company to all employees.The author describes characteristics of a company operating with application of principle-centered leadership paradigm. The authorized employee, who stands in the base of the company, is trustworthy, in other words, he or she is highly-qualified and possesses the features of integrity and maturity. Such individual trait of trustworthiness develops trusting relationships among all other members of the company to such extent that constitutes the foundations of the company’s success. Trust also assists to achieve highly efficient communications among the company staff. The company is managed in compliance with â€Å"win-win performance agreements with negotiated accountability and consequences stipulations† (Covey, 1990). With such agreements in place, explicit managerial control is replaced by self-supervision (Covey, 1990). The author asser ts that companies that have taken over principle-centered leadership cease to be autocratic, and have established a form of democracy.However, one question arises while reading this book. Is the principle-centered leadership really democratic? The implementation of principle-centered leadership involves top-down approach. This paradigm intended for top leaders, possessing wisdom, with the purpose to convert their organizations by â€Å"communicating vision, clarifying purposes,† and establishing an overriding, governing mission (Covey, 1990). The aim of mission formulating is to increase employees’ feeling of making contribution. The author provides long-winded explanation why he offered such behavior which can heighten an executive's honor and authorities with others. It becomes apparent that the principle-centered leadership paradigm is supposed to rest on charismatic leadership, which often calls to emotions and not comprehensive participation.Covey’s concept of principle-centered leadership is based to great extent on his debates that principles of cooperation among people are â€Å"self-evident, objective, and external† as the natural laws should be. However, such statement seems to lack sound reason. Impartiality, integrity, and justice are all disputable points that often fall under strenuous debate in society. The all-wise leader does not have a hold on the definition of those ideals.Principle-centered leadership adopts the frame of employee authority, but in reality it seems to be, to more extent, a paradigm in motivation. The aim in principle-centered leadership is to make employees, in imperceptible way, believe that the company is being managed in a well-disposed, impartial manner â€Å"by all-knowing, high-minded leaders towards lofty goals† (Covey, 1990).The author fails to provide compelling and strong examples of conflicts that may accompany principle-centered leadership concept. These potential conflicts are, actually, underestimated as inessential compared to the prevalent devotion to a transcendent mission.In conclusion, Covey fails to convince the reader of efficacy of principle-centered leadership treating it as indefinite concept and applying, unfortunately, no social approach to form the basis of this concept.Bibliography:Covey, Stephen R., Principle-Centered Leadership New York, NY: Summit Books, 1990